The Italy-America Chamber of Commerce West, along with other Italian Chambers of Commerce abroad, has joined forces with the Italian Ministry of Foreign Affairs and International Cooperation and Assocamerestero to combat the diffusion of the Italian Sounding phenomenon and encourage the conscious consumption of authentic Made in Italy products though the True Italian Taste campaign.
Italian Sounding refers to those products that have been made to look and sound like their Italian equivalents despite the fact that these imitations have no connection to Italy.
Through a string of annual True Italian Taste events, IACCW aims to highlight Italy's agri-food products and wines recognised as Protected Designation of Origin and Protected Geographical indication by the European Union.
True Italian Taste activities are aimed at increasing knowledge among consumers as well as consumption in target foreign markets, where Italian Sounding products are mostly found.
Activities will include educational masterclasses, business trips to Italy for food and wine buyers, workshops, seminars and promotional events.
To find out more about the True Italian Taste Campaign, click here
TRUE ITALIAN TASTE & IACCW ACTIVITIES
2021
"La Piazza Dei Sogni" By TRUE ITALIAN TASTE
HOUDINI ESTATE, LOS ANGELES, CALIFORNIA
DECEMBER 12TH, 2021
IACCW'S "La Piazza Dei Sogni" by True Italian Taste featured diverse experiential culinary stations, where event guests had the exclusive opportunity to savor diverse seasonal Italian delicacies from all over the Peninsula.
At the event (as seen in the photo above) renowned Chef, Barbara Pollastrini, was awarded the IACCW True Italian Taste Ambassador recognition due to her work, experience and exceptional culinary expertise.
The event featured diverse sensory experiences which stirred the palates of attendees who discovered more about Italian delicacies beyond the renowned seasonal products, such as panettone & pandoro.
CLICK HERE OR ON THE IMAGE ABOVE TO VIEW THE PHOTO ALBUM
TRUE ITALIAN TASTE MASTERCLASS: EXPLORING CALABRIA
EATALY LOS ANGELES, CALIFORNIA
AUGUST 25TH, 2021
IACCW'S True Italian Taste Culinary Masterclass explored the exceptional products and ingredients hailing from Calabria.
Located at the toe of the Italian boot, Calabria glows with unspoiled natural beauty and an array of lesser-known food & beverage products, each telling a story of the Region's mysterious past.
Led by Eataly L.A. 's very own Tommaso Iorio, the masterclass and sensory experience stirred the palates of media attendees discovering native flavors beyond the iconic chili peppers.
Special thank you to the Italian Tourist Board Los Angeles and Alessi USA for the support.
CLICK HERE OR ON THE IMAGE ABOVE TO VIEW THE PHOTO ALBUM
MEDIEVAL ITALY - A TRUE ITALIAN TASTE EXPERIENCE AT ANGELINI
ANGELINI RESTAURANT, LOS ANGELES,CA
AUGUST 23ED, 2021
Angelini Osteria (celebrating 20 years) treated guests to an exclusive menu that explores the genesis of Italian regional specialties, as well as authenticated and protected ingredients. Chef Gino Angelini, who continues to lead masterclasses in Italy showcasing Italian gastronomic tradition, explored cuisine from a curious period of Italian culinary history—inspired by the Malatesta family of Rimini dating back to Medieval Times. In a tribute to his home city of Rimini, the culinary maestro transported guests back in time through a menu, complete with wine pairing provided by Vitis Imports, that proposes a mix between the cooking of the 15th century in Emilia-Romagna and the contemporary era. This special dinner featured culinary archaeologist Farrell Monaco.
CLICK HERE OR ON THE IMAGE ABOVE TO VIEW THE EVENT PHOTO ALBUM
CONTEMPORARY ITALY AT N10 RESTAURANT WITH CHEF FABIO UGOLETTI
N 10 RESTAURANT, LOS ANGELES, CA
AUGUST 24TH, 2021
N10 is a contemporary Italian restaurant with multi-regional, seasonal cuisine, in a slick modern space with an intimate fun vibe, owned by Italian football legend Alessandro Del Piero. With a focus on the quality of authentic imported Italian ingredients, Chef Fabio Ugoletti delivered an abundant multicourse menu with wine pairing provided by Specialty Cellars, exploring a modern reflection of Italy's most prized and protected DOP / PDO products (Protected Designation of Origin) - think beloved San Marzano tomatoes, Pecorino Romano, Prosciutto di Parma, to lesser-known gems such as Fior di Latte di Agerola, Pane di Altamura, and Sicilian Avola almond.
CLICK HERE OR ON THE IMAGE ABOVE TO VIEW THE EVENT PHOTO ALBUM
THE SUSTAINABLE FUTURE OF ITALIAN CUISINE- TRUE ITALIAN TASTE COLLAB DINNER AT ROSSOBLU
ROSSOBLU RESTAURANT, LOS ANGELES, CA
AUGUST 26TH 2021
Rossoblu restaurant paid homage to Chef Steve Samson’s heritage in Bologna and his life in the city of Los Angeles, and this collaborative dinner event contemplated the future of Italian Cuisine with a focus on sustainability, locality, and superfoods. Together with guest Chef Pollastrini—a native Roman and appointed Ambasciatrice del Gusto (Ambassador of Taste)—the family-style menu with wine pairing incorporated time-honored techniques with a sensitivity toward locality, seasonality, and sustainability.
CLICK HERE OR ON THE IMAGE ABOVE TO VIEW THE EVENT PHOTO ALBUM
True Italian Taste Masterclass: Untapped Secrets of Italian Craft Beer w/ Lorenzo "Kuaska" Dabove & Tomm Carroll
ONLINE EVENT
JULY 8TH 2021
A True Italian Taste Masterclass explores the originality and creativity of Italian brewers and learn the key steps of beer tasting with Accademia delle Professioni. Through an engaging presentation, ft. Italian craft beer experts, viwers can appreciate the originality and creativity of Italian brewers, and can learn the key steps to follow to taste a beer, and hopefully will seek out some birra artigianale to experience it for themselves!
True Italian Taste Masterclass Preview: Untapped Secrets of Italian Craft Beer
A True Italian Taste Masterclass Preview exploring the ingredients, originality and creativity of Italian brewers and learn the key steps of beer tasting with the Accademia delle Professioni, in Italy.
The Authentic Italian Table with Chef Antonia Klugmann
ONLINE EVENT
JUNE 19TH, 2021
The Italy-America Chamber of Commerce West, in partnership with La Cucina Italiana, presents an exclusive Virtual Culinary Experience with Michelin awarded and leading Italian chef Antonia Klugmann. The editor-in-chief of La Cucina Italiana, Maddalena Fossati, takes a seat at Antonia’s Authentic Italian Table - showcasing recipes and inspiring conversation that capture the multifaceted essence of authentic Italian cuisine. As part of the IACCW’s annual True Italian Taste events - funded by the Ministry of Foreign Affairs and International Cooperation and led by Assocamerestero, explore Italy’s culinary heritage through the lens of its most iconic leading chefs. To view the video of the culinary experience, click here.
2020
THE AUTHENTIC ITALIAN TABLE LOS ANGELES
The Authentic Italian Table ft. Michelin Star Chef, Enrico Bartolini - Consumer Session
THE AUTHENTIC ITALIAN TABLE FT. MICHELIN STAR CHEF, ENRICO BARTOLINI
DIGITAL CONSUMER SESSION
SEPTEMBER 15TH, 2020
IACCW organized a culinary digital cooking and discussion session with the famous Italian, Michelin rated Chef, Enrico Bartolini, so as to educate and promote authentic Italian food products, traditions and dishes and speak of the diversity of flavors among a diverse consumer basis online.
The Authentic Italian Table Ft. Michelin Star Chef, Enrico Bartolini - Media Session
THE AUTHENTIC ITALIAN TABLE FT. MICHELIN STAR CHEF, ENRICO BARTOLINI
DIGITAL MEDIA SESSION
SEPTEMBER 15TH, 2020
IACCW organized a digital culinary discussion for members of the food and beverage trade media, with Chef Enrico Bartolini, so as to educate and promote authentic Italian food products and connect over diversity of flavors among classic Italian food specialties. The event was by invitation only for an exclusive public of culinary, food and beverage members of the media industry.
The Authentic Italian Table Feat. 3-Michelin-Star Chef, Enrico Bartolini
Fried Chicken with Sweet & Sour Sauce Instructional Video
IACCW organized a digital culinary class with Chef Enrico Bartolini, so as to share with the registered interested parties culinary tricks to cooking a delightful and all Italian Fried Chicken with Sweet & Sour Sauce dish. The online event was made possible thanks to the Rossoblu Restaurant, located in Downtown Los Angeles, which provided cooking boxes with fresh ingredients, which were delivered to registered guests addresses. The instructional video, led to the main event itself on September 15th, 2020, the Authentic Italian Table with Chef, Enrico Bartolini, during which consumers were able to digitally connect with the famous Michelin Star Chef.
The Authentic Italian Table Feat. 3-Michelin-Star Chef, Enrico Bartolini
Beet Puree & Gorgonzola Risotto Instructional Video
IACCW organized a digital culinary class with Chef Enrico Bartolini, so as to share with the registered interested parties culinary tricks to cooking a delightful and all Italian Beet Puree & Gorgonzola Risotto dish. The online event was made possible thanks to the Rossoblu Restaurant, located in Downtown Los Angeles, which provided cooking boxes with fresh ingredients, which were delivered to registered guests addresses. The instructional video, led to the main event itself on September 15th, 2020, the Authentic Italian Table with Chef, Enrico Bartolini, during which consumers were able to digitally connect with the famous Michelin Star Chef.
A TRUE ITALIAN TASTE GELATO MASTERCLASS with Gelato Festival & ft. Mongibello Juice
A TRUE ITALIAN TASTE GELATO MASTERCLASS - with Gelato Festival & ft. Mongibello Juice
DIGITAL MASTERCLASS
AUGUST 23ED, 2020
IACCW organized a digital gelato masterclass featuring Member, Mongibello Juice in collaboration with Gelato Festival, gelato shop. The masterclass aimed at educating and promoting authentic Italian gelato recipes and give consumers the chance to connect, digitally, over diversity of gelato flavors, and the history of the famous Italian delight. Registered guests were able to prepare directly from their home, gelato and tune in live during the digital session, on August 23ed, so as to learn directly from Gelato master of Gelato Festival, how to prepare authentically the all Italian summer staple, Gelato.
2019
IACCW TRUE ITALIAN TASTE 2019 HIGHLIGHTS
In 2019, IACCW, organized a series of workshops, seminars, series of training activities, and events apt to educate professionals, consumers and members of the food and beverage trade industry alike, so as to promote, authentically Italian food and beverage products in the West Coast of the US. To view this year's event highlights, CLICK HERE, on the image below.
TRUE ITALIAN TASTE PRESENTS: MODERN TUSCAN FLAVORS FEATURING PECORINO TOSCANO P.D.O.
BEVERLY HILLS (CA)
NOVEMBER 13TH, 2019
AT IL FORNAIO RESTAURANT
IACCW is organizing a culinary training and class series for professionals and members of the food and beverage trade, in Beverly Hills (CA), so as to educate and promote authentic Italian food products and speak of the diversity of flavors among classic Italian food socialities. The event is by invitation only for an exclusive public of culinary, food and beverage experts and members of the industry. IACCW will be featuring Pecorino Toscano D.P.O. and authentic Tuscan Flavors at Il Fornaio, Beverly Hills.
TRUE ITALIAN TASTE PRESENTS: MODERN TUSCAN FLAVORS FEATURING PECORINO TOSCANO P.D.O.
SEATTLE (WA)
NOVEMBER 11TH, 2019
IACCW is organizing a culinary training and class series for professionals and members of the food and beverage trade, in Seattle (WA), so as to educate and promote authentic Italian food products and speak of the diversity of flavors among classic Italian food socialities. The event is by invitation only for an exclusive public of culinary, food and beverage experts and members of the industry. IACCW will be featuring authentic Pecorino Toscano D.P.O. and true Tuscan Flavors presented by Ritrovo Selections.
EXCLUSIVE TRUE ITALIAN TASTE: PRE-OSCAR RECEPTION 2019
WEST HOLLYWOOD (CA)
OCTOBER 28TH 2019
AT N 10 RESTAURANT
The Italy-America Chamber of Commerce West presented with the True Italian Taste Campaign, an exclusive, reception honoring the legendary screenwriter and film director, Lina Wertmüller. As the first woman nominated for an Academy Award for Best Director IACCW and True Taste organized an exclusive reception at N 10 Restaurant in Los Angeles.
TRUE ITALIAN TASTE: D AS IN DESIGN - AT WESTEDGE DESIGN FAIR 2019
BARKER HANGAR SANTA MONICA (CA)
OCTOBER 27TH, 2019
AT WESTEDGE DESIGN FAIR
IACCW is organizing a culinary demos series and educational classes promoting authentic Italian food and beverage products, flavors, recipes and authentic Italian culinary know-how in the Culinary Pavilion , at the WestEdge Deisgn Trade Fair in Santa Monica, CA. Featuring authentic Pecorino Toscano P.D.O. and presented by Chef Steve Samson, from Rossoblu Restaurant in Downtown LA.
TRUE ITALIAN TASTE - 4 HANDS DINNER: IT TV FESTIVAL KICK-OFF
LOS ANGELES (CA)
SEPT. 18TH, 2019
AT CAL MARE RESTAURANT
IACCW, presented the True Italian Taste campaign, showcasing an exclusive 4 Hands Dinner, presenting truly Italian dishes, with extraordinary Chef, and Ambasciatrice del Gusto, Chef Barbara Pollastrini. The Dinner was presented in occasion of the presentation and kick-off of the IT TV Festival in Los Angeles. The event was open to professionals and qualified members of the industry, ONLY.
To view photos, click on the image below.
THE AUTHENTIC ITALIAN TABLE WITH TRUE ITALIAN TASTE - FROM BOLOGNA TO LA - A PROGRESSIVE PASTA EXPERIENCE
LOS ANGELES (CA)
MAY 24TH, 2019
AT ROSSOBLU RESTAURANT
At Rossoblu Restaurant in Downtown LA, IACCW organized from Bologna to LA - A Progressive Pasta Experience, at the Authentic Italian Table, where the Chamber brought in from Italy, Michelin Rated Restaurant, Amerigo 1934, sfogliene to educate attending guests on how to make authentically Italian pasta. Pasta master, Steve Samson showcased his know how, along with Amerigo 1934 Chefs, and Sfolgiene, in front of LA locals and foodies, so as to teach authentically Italian culinary tricks and secrets.
To view photos of the event, click on the image below.
THE AUTHENTIC ITALIAN TABLE WITH TRUE ITALIAN TASTE - PASTA MASTERS
BEVERLY HILLS (CA)
MAY 23RD, 2019
AT MR C RESTAURANT
At Mr C Restaurant, in Beverly Hills, IACCW organized Pasta Masters, at the Authentic Italian Table, where the Chamber brought in from Italy, Michelin Rated Restaurant, Amerigo 1934, sfogliene to educate influencers, chefs and local guests, on how to make authentically Italian pasta. Pasta masters who showcased their know how, included Restaurateurs such as head chefs from Jame Enoteca, Mr C Beverly Hills, Angelini Restaurnat and Amerigo Trattoria 1934. Other showcasing companies, promoting authentically Italian products, included Lavazza, Antinori, Peroni, Fantinel with the official carrier of the event being airline, Alitalia.
To view photos of the event, click on the image below.
TRUE ITALIAN TASTE AT GELSON'S - MASTERCLASSES
ENCINO (CA)
APRIL 26TH, 2019
AT THE GELSON'S HEADQUARTERS
IACCW is organizing a culinary training and class series for professionals and members of the food and beverage trade, at the Gelson's Headquarters, in Encino, CA, so as to educate and promote authentic Italian food products and speak of the diversity of flavors among classic Italian food socialities.
EVOO TRUE ITALIAN TASTE MASTERCLASS
You will be guided through an experiential tasting experience of Italian extra virgin olive oils, learning how to detect faults and discover flavor characteristics, presented by Orietta Gianjorio, sensory evaluation expert of Olive Chocolate and more and assisted by tutor, Yoanne Mongaro, Executive Director of Marketing at Gelson's.
SLOW FOOD & FAST CARS MASTERCLASS
Modena and its traditional balsamic vinegar, a guided discovery of Modena's liquid gold and its traditional production presented by Orietta Gianjorio, sensory evaluation expert of Olive Chocolate and more and assisted by tutor, Yoanne Mongaro, Executive Director of Marketing at Gelson's.
To view photos of the events, click on the image below.
SEEDS OF DISRUPTION & TRUE ITALIAN TASTE AT SAVOR ITALY 2019
BEVERLY HILLS (CA)
FEBRUARY 28TH, 2019
AT THE PENINSULA HOTEL
In its efforts to push fourth Italian food innovation and in order to promote authentic Italian food and beverage products in the West Coast of the US, IACCW, with the Future Food Institute organized a special feature called Seed of Disruption at Savor Italy 2019.
To view the event photos, click in the images below.
2018
TRUE ITALIAN TASTE AT THE ITALIAN EXCELLENCE GALA 2018
BEVERLY HILLS (CA)
DECEMBER 13TH, 2018
AT THE GREYSTONE MANSION
At GreyStone Mansion in Beverly Hills, IACCW organized the Italian Excellence Gala, where the Chamber recognized Italian Eco-Concious entrepreneurs, artists, business professionals and sportsmen and promoted Authentically Italian food and wine products, so as to promote Italian food and beverage authenticity in the West Coast of the US.
To view event photos, click on the image below.
TRUE ITALIAN TASTE AT WESTEDGE DESIGN FAIR 2018
SANTA MONICA (CA)
OCTOBER 21ST, 2018
AT WESTEDGE DESIGN FAIR, BARKER HANGAR
IACCW organized a culinary demos series and educational classes promoting authentic Italian food and beverage products, flavors, recipes and authentic Italian culinary know-how in the Culinary Pavilion , at the WestEdge Deisgn Trade Fair in Santa Monica, CA.
To view photos of the masterclasses, click on the image below.
TRUE ITALIAN TASTE AT LIVE AND DINE LOS ANEGLES 2018
SANTA MONICA (CA)
JULY 29TH, 2018
AT THE FAIRMONT MIRAMAR & BUNGALOWS
IACCW set up at the exclusive Angeleno Magazine, Live and Dine LA 2018, consumer specific a event, a section dedicated solely to promoting authentic Italian food and beverage products, so as to educate consumers and showcase truly Italian products and recipes.
To view photos of the event, click on the image below.
THE AUTHENTIC ITALIAN TABLE & TRUE ITALIAN TASTE AT THE LA FOOD BOWL 2018
LOS ANGELES (CA)
MAY 13TH, 2018
AT THE HOLLYWOOD PALLADIUM
In its efforts to promote Italian authenticity, recipes and culinary know how, IACCW, at the LA Food Bowl 2018, brought fourth with True Italian Taste the Authentic Italian Table initiative, so as to bring awareness to authentic Italian food and beverage products in the West Coast of the US.
To view the event photos, click in the images below.
2017
TRUE ITALIAN TASTE AT THE ITALIAN EXCELLENCE GALA 2017
LOS ANGELES, CA
DECEMBER 8TH, 2017
AT N10 RESTAURANT
IACCW organized the Italian Excellence Gala at the famous N10 Restaurant, local LA hot spot, where the Chamber recognized Italian entrepreneurs, business professionals and sportsmen alike and promoted authentically Italian food and wine products, so as to promote Italian food and beverage authenticity in the West Coast of the US.
To view event photos, click on the image below.
TRUE ITALIAN TASTE AT MOZZA, LA 2017
WEST HOLLYWOOD (CA)
NOVEMBER 20TH, 2018
AT MOZZA RESTAURANT
IACCW organized a sector specific culinary experience for food and beverage members of press and influencers in order to showcase Enzo Coccia's culinary skills and showcase authentic Italian food products and recipes, so as to support and promote Italian food and beverage authenticity in the West Coast of the US.
To view event photos, click on the image below.
TRUE ITALIAN TASTE MASTERCLASS AT GELSON'S 2017
ENCINO (CA)
OCTOBER 11TH 2017
AT THE GELSON'S DISTRIBUTION CENTER
IACCW organized a culinary training and class series for professionals and members of the food and beverage trade, at the Gelson's Distribution Center, in California, in order to educate and promote authentic Italian food and beverage products and tastes to professionals and bring fourth its mission to support the True Italian Taste Campaign.
To view the video of the masterclass, click on the image below.
TRUE ITALIAN PIZZA AT DE SANO PIZZERIA 2017
WEST HOLLYWOOD, CA
APRIL 2ND, 2018
AT DE SANO PIZZERIA
IACCW organized a sector specific culinary experience for food and beverage members of press and influencers in order to showcase authentic Neapolitan Pizza, promote the real Pizzaiuoli's culinary skills, and support the authentic art of making Neapolitan pizza and promote Italian food and beverage authenticity in the West Coast of the US.
To view event photos, click on the image below.
2016
TRUE ITALIAN TASTE MASTERCLASS AT THE FOUR SEASONS HOTEL 2016
BEVERLY HILLS, CA
NOVEMBER 21ST 2016
AT THE FOUR SEASONS HOTEL
IACCW organized educational classes promoting authentic Italian food and beverage products, flavors, recipes and authentic Italian culinary know-how at the Four Seasons Hotel in Beverly Hills,CA, in order to bring awareness to the True Italian Taste Campaign.
To view photos of the masterclasses, click on the image below.
The Extraordinary Italian Taste commercial directed by Silvio Muccino
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